Scottish Watches Podcast #412 : Chatting With Asher from Collective Horology

Welcome to the Scottish Watches Podcast – Episode 412! Unlike other beings in the Alpha Quadrant, we’ve welcomed the Collective in with open arms.

Click here to read along and see the photos in our show notes as you listen – http://www.scottishwatches.co.uk/2022/11/10/scottish-watches-podcast-412-chatting-with-asher-from-collective-horology/

We actually have a lot in common. Collective Horology is a watch group that has made their mark by working with amazing brands on brilliant collaborations. That all originated with two long time friends talking watches. We have Asher on today to let us into the process of creating collaborations, the challenges and great success that at the end of the day has strengthened their community and relations with brands. Their latest creation is the Gravity Equal Force P03 with Armin Strom. Like its predecessors the alterations to make it their own go beyond a color change, in fact this is their most customized watch they’ve every collaborated on, and comes with a personal connection. A person with his arms crossed Description automatically generated with medium confidenceAsher is wearing on of his most beloved watches, the A Lange Sohne Odysseus Blue Stainless Steel A watch on a wrist Description automatically generated with medium confidenceA close up of a watch Description automatically generated with medium confidenceA close up of a watch Description automatically generated with medium confidenceRikki is wearing his Tudor Blackshield. The second luxury watch that he kept that balanced the collection color wise.A person holding a watch Description automatically generated with low confidence The weird and wonderful from Tudor: Tudor North FlagA Look at the Tudor North Flag - Everest Horology ProductsTudor Back Bay P01A picture containing watch Description automatically generatedOriginal P01Tudor Black Bay P01 (Live Pics) - Monochrome WatchesWatch Alert: Tudor Pelagos 39Collective Horology comes from the almost lifelong friendship between Gabe and Asher.Collective Horology Is a Silicon Valley Club for the Watch Obsessed – Robb ReportThey have shared many interests including that of jam bands and of course watches, which kept them connected after each went to a different college. Fish - The Official Site of the Singer, Songwriter, Actor, AuthorGabe’s Tag Heuer Aquaracer caused Asher to go on an internet deep dive to figure out which watch to buy.A person wearing a watch Description automatically generated with medium confidenceThe watch that he ended up going for is the Bond Omega Seamaster with the wave dial. A watch on a person's wrist Description automatically generated Their third collaboration lead to a collaboration with Topper Jewelers and Seiko – Topper Jewelers Seiko Ninja Limited Edition A black watch on a black surface Description automatically generated with low confidenceA close up of a watch Description automatically generated with medium confidenceA picture containing watch, black, dark Description automatically generatedThese collaborations lead him and Gabe to the realization that there was something special in the relationships created with between members and also the brand because of these projects so it was carried over to Collective. They’re fist special edition was with Zenith – Zenithc 01    Their second was with American watchmaker Josh Shapiro. This lead to the division of their special editions into the Collective and Portfolio series – J.N. Shapiro Infinity Series P.01     Our collaborations: Scottish watches  Swatch Swatch x Scottish Watches - The Limited Edition - Scottish Watches Raketa Mars 3 Introducing the Raketa Mars-3 Limited Edition watchChristopher Ward Scottish Watches Podcast #338 : Chatting With Roger Smith and Mike France from The Alliance - Scottish Watches A stealthy and minimalist take on a diver – Isotope x Scottish Watches Hydrium Alba LE Collective’s third collaboration was with H. Moser & Cie – Moser c02A watch on a person's wrist Description automatically generated H. Moser & Cie. Pioneer Centre Seconds Rotating Bezel For Collective Horology  H. Moser & Cie Pioneer Center Seconds Rotating Bezel Hands-On: H. Moser & Cie Pioneer Center Seconds Rotating Bezel - ATELIER DE GRIFFThe original Streamliner H. MOSER & CIE STREAMLINER FLYBACK CHRONOGRAPH AUTOMATIC from H Moser & Cie - ChronopassionPeople Vs Luxury | Horology Forum Moves New York Number 4 was with Urwerk. So far that’s been Asher’s favorite collaborative process – P02    A watch on a person's wrist Description automatically generated  Space Shuttle Pavilion Rikki’s first destination was Urwerk: Urwerk ur-100v ultravioletUrwerk ur-220-rg Spock   The 5th was with IWC and was a call back to the Gunter Blumlein years – C03   Introducing IWC Pilot's Watch Chronograph Edition C.03 x Collective   Gabe’s IWCA black watch on a wooden surface Description automatically generated with medium confidenceA picture containing cup, coffee, table, breakfast Description automatically generated IWC road show And now for their latest collab – Armin Strom Gravity Equal Force P03 – – https://www.instagram.com/p/CktXf1lr-QE/        Rikki’s Horage Tourbillon 1A picture containing watch, blue Description automatically generatedAt Armin Strom.A picture containing text, indoor, yellow Description automatically generated Armin Strom Gravity Equal Force Watch Review  Gravity Equal Force Manufacture  Join Collective – https://collectivehorology.com/about-collective/ 

Scottish Watches and TOCKR Watches

Collective Horology website – https://collectivehorology.com/ 

Collective Horology Instagram – https://www.instagram.com/collectivehorology/ 

Thank you for listening, have any ideas? Email us at info@scottishwatches.co.uk 

Now check out the shows we mentioned throughout the episode: Scottish Watches Podcast #372 : World Exclusive Fears x Topper Limited Edition With Nicholas and Rob  Scottish Watches Podcast #314 : 3..2..1… Lift Off! We Launch A Watch With Raketa and TLE  Scottish Watches Podcast #249 : Chatting with David Henderson-Stewart from Raketa Watches  Scottish Watches Podcast #258 : Chatting With Isotope Watches And The Truth About Movements  Scottish Watches Podcast #108 : Moser and Cie, The Streamliner Watch and More with CEO Edouard Meylan  Scottish Watches Podcast #324 : The New £69k Speedmaster Plus Chatting With Urwerk and Kevin O’Leary  Scottish Watches Podcast #255 : Chatting With IWC CEO Chris Grainger-Herr About Watches, New Tech and Social Media Graphical user interface, website Description automatically generated Scottish Watches Podcast #270 : Chatting Equal Force, Resonance and More with Armin Strom  Scottish Watches Podcast #226 : How To Become A Watchmaker and Design Movements With Marcella 

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