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Welcome to the Scottish Watches Podcast – Episode 412! Unlike other beings in the Alpha Quadrant, we’ve welcomed the Collective in with open arms.
Click here to read along and see the photos in our show notes as you listen – http://www.scottishwatches.co.uk/2022/11/10/scottish-watches-podcast-412-chatting-with-asher-from-collective-horology/
We actually have a lot in common. Collective Horology is a watch group that has made their mark by working with amazing brands on brilliant collaborations. That all originated with two long time friends talking watches. We have Asher on today to let us into the process of creating collaborations, the challenges and great success that at the end of the day has strengthened their community and relations with brands. Their latest creation is the Gravity Equal Force P03 with Armin Strom. Like its predecessors the alterations to make it their own go beyond a color change, in fact this is their most customized watch they’ve every collaborated on, and comes with a personal connection. Asher is wearing on of his most beloved watches, the A Lange Sohne Odysseus Blue Stainless Steel Rikki is wearing his Tudor Blackshield. The second luxury watch that he kept that balanced the collection color wise. The weird and wonderful from Tudor: Tudor North FlagTudor Back Bay P01Original P01Watch Alert: Tudor Pelagos 39Collective Horology comes from the almost lifelong friendship between Gabe and Asher.They have shared many interests including that of jam bands and of course watches, which kept them connected after each went to a different college. Gabe’s Tag Heuer Aquaracer caused Asher to go on an internet deep dive to figure out which watch to buy.The watch that he ended up going for is the Bond Omega Seamaster with the wave dial. Their third collaboration lead to a collaboration with Topper Jewelers and Seiko – Topper Jewelers Seiko Ninja Limited Edition These collaborations lead him and Gabe to the realization that there was something special in the relationships created with between members and also the brand because of these projects so it was carried over to Collective. They’re fist special edition was with Zenith – Zenithc 01 Their second was with American watchmaker Josh Shapiro. This lead to the division of their special editions into the Collective and Portfolio series – J.N. Shapiro Infinity Series P.01 Our collaborations: Scottish watches Swatch Raketa Mars 3 Christopher Ward A stealthy and minimalist take on a diver – Isotope x Scottish Watches Hydrium Alba LE Collective’s third collaboration was with H. Moser & Cie – Moser c02 H. Moser & Cie Pioneer Center Seconds Rotating Bezel The original Streamliner People Vs Luxury | Horology Forum Moves New York Number 4 was with Urwerk. So far that’s been Asher’s favorite collaborative process – P02 Rikki’s first destination was Urwerk: Urwerk ur-100v ultravioletUrwerk ur-220-rg Spock The 5th was with IWC and was a call back to the Gunter Blumlein years – C03 Gabe’s IWC IWC road show And now for their latest collab – Armin Strom Gravity Equal Force P03 – – https://www.instagram.com/p/CktXf1lr-QE/ Rikki’s Horage Tourbillon 1At Armin Strom. Armin Strom Gravity Equal Force Watch Review Gravity Equal Force Manufacture Join Collective – https://collectivehorology.com/about-collective/
Collective Horology website – https://collectivehorology.com/
Collective Horology Instagram – https://www.instagram.com/collectivehorology/
Thank you for listening, have any ideas? Email us at info@scottishwatches.co.uk
Now check out the shows we mentioned throughout the episode: Scottish Watches Podcast #372 : World Exclusive Fears x Topper Limited Edition With Nicholas and Rob Scottish Watches Podcast #314 : 3..2..1… Lift Off! We Launch A Watch With Raketa and TLE Scottish Watches Podcast #249 : Chatting with David Henderson-Stewart from Raketa Watches Scottish Watches Podcast #258 : Chatting With Isotope Watches And The Truth About Movements Scottish Watches Podcast #108 : Moser and Cie, The Streamliner Watch and More with CEO Edouard Meylan Scottish Watches Podcast #324 : The New £69k Speedmaster Plus Chatting With Urwerk and Kevin O’Leary Scottish Watches Podcast #255 : Chatting With IWC CEO Chris Grainger-Herr About Watches, New Tech and Social Media Scottish Watches Podcast #270 : Chatting Equal Force, Resonance and More with Armin Strom Scottish Watches Podcast #226 : How To Become A Watchmaker and Design Movements With Marcella
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