Watch Alert: Formex Reef GMT 42mm Automatic Chronometer 300m

Formex is a brand that is massively underappreciated. I blame it all on their old logo – but since that is fixed now – there is no reason for this brand not to take off. The new Formex Reef GMT Automatic Chronometer 300m (quite a mouthful) is a great example of what can happen when smart people design watches. A red wrist watch Description automatically generated with low confidence

Design & Watch Specifications

Based on the original Reef the GMT takes that core concept and pushes it forward. It’s a watch made for adventure, robust, high quality, good and solid movement plus an exhibition case back to watch the movement, while still having a 300m water resistance rating.A picture containing indoor, helmet Description automatically generatedThe case shape is quite distinctive and very symmetrical. The case does remind me (in a good way) of the Hublot Fusion case but in a proper dive watch way. It’s for sure a true GADA watch (go anywhere, do anything). Thanks to the movement it manages to stay very slim at only 11.4 mm and with sapphire crystals on top and bottom. The bezel is made from either stainless steel or Zirconium Oxide ceramic and it’s lumed too!A couple of watches on a person's wrist Description automatically generated with medium confidence

The absolute highlight here is the 6 dial and 6 bezel options. Why? Because the bezel is exchangeable without the use of any tool – so if you choose the dial wisely, you can change the color and material of the bezel at a later stage to breathe fresh air into your watch. – very clever. Indices and hands are covered in SuperLuminova BGW9 in Grade A, and the hour and minute hand remind me of tuning forks and interesting design. The case is made of 316L stainless steel, the movement holder is made in titanium (grade 2). Lug width is 22mm and its 47mm lug to lug. The top sapphire crystal has a 5-layer AR coating on the underside so the top side stays scratch-free (AR coating scratches much easier than a crystal).A group of watches Description automatically generated with low confidence


The Sellita SW330-2 GMT Movement, together with the 48-click 24-hour bidirectional bezel, allows the tracking of 3 time zones at once. Including half-hour time zones (unlike some competitors that only offer 24 clicks). Power Reserve is a pretty good 56 hours, 28,800 vph, date, and GMT quick setting, it’s a fully decorated movement, including blued screws and of course a custom rotor. These are the cases where exhibition case backs make sense – you really want to see this movement that is produced in the highest grade possible and of course is as well Chronometer (COSC) certified as the watch name suggests.A watch on a leather surface Description automatically generated with low confidence

Price and Availability

You can configure your watch (6 dial and 6 strap options) in the Formex online boutique plus you have the option to choose a new Milanese bracelet. Prices start at $1,800 and are available for pre-order from the 12th of July. Shipments are scheduled to start in early August, so only a few weeks later.A person wearing a watch Description automatically generated with medium confidence

Concluding thoughts

Listen to the Scottish Watches Podcast here

Choosing and changing your bezels? Nato strap, rubber strap, stainless steel bracelet, and Milanese bracelet options? Price from $1,800 up to $2,190 for the Milanese option…. what’s not to love. Every part of this watch has been selected with a lot of care and it shows. I believe Formex has a winner on their hands!A close up of a watch Description automatically generated with medium confidence