Scottish Watches Podcast #364 : Retrograde Mercurial Movements, Mono Pusher Chronographs and More with Stephane from Maurice Lacroix

Click here to read along and see the photos in our show notes as you listen – http://www.scottishwatches.co.uk/2022/05/26/scottish-watches-podcast-364-retrograde-mercurial-movements-mono-pusher-chronographs-and-more-with-stephane-from-maurice-lacroix/

Welcome to the Scottish Watches Podcast – Episode 364! Today we are joined by Stéphane Waser, the CEO of Maurice Lacroix a brand that we have mentioned many times due to the quality and material diversity they offer at a great price point. Maurice Lacroix hasn’t just been gaining respect and appreciation just from us, but from the entire watch community. Here is how they’ve done it.

In Conversation with Stéphane Waser and Thiebaut Bentz of Maurice Lacroix - Monochrome Watches Stephane first lent his voice to our review of the Aikon Venturer Bronze – Maurice Lacroix AIKON Venturer Bronze Limited Edition Watch Review A watch on a piece of paper Description automatically generated with medium confidence Wristwatch check: Stephane is wearing the Maurice Lacroix Aikon Tide AI2008-50050-300-0. Part of their #Tide collection made from ocean material. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significant less than the production of virgin PET. The bezel, case, case back, crown, end-piece and buckle on this new model are all made from this composite material. A picture containing watch Description automatically generatedA picture containing shape Description automatically generated Aikon Tide Launch A picture containing watch, black Description automatically generatedA picture containing indoor, watch, different Description automatically generated  A picture containing watch, dark Description automatically generatedA picture containing watch Description automatically generatedA picture containing blue Description automatically generatedA watch on a blue background Description automatically generated with medium confidence Rikki is wearing his Aikon Venturer 43mm ai6058-brz01-630-1 A watch on a person's wrist Description automatically generatedGraphical user interface Description automatically generated Brand History: In the early 1960s, the parent company of Maurice Lacroix purchased a watch assembly factory in Saignelégier where high-quality timepieces were produced for several name brands of watches, which carried their private label signatures on dial, case, and movement. With the know-how gained from decades of building high-quality watches, Desco von Schulthess created his own brand in 1975, Maurice Lacroix.

James Porter and Son

Maurice Lacroix launched the Calypso in 1990, which became the model to be redesigned into the modern Aikon collection launched in 2016. The high sales of these pieces allowed the brand to invest further in the brand.Maurice Lacroix 95346 Best Sale, UP TO 54% OFF | armeriamunoz.com Maurice Lacroix - Calypso - 95346 - Men - 1990-1999 - Catawiki 1990's Maurice Lacroix Calypso 59725 Swiss Made Vintage | Etsy New Old Stock ultra rare Maurice Lacroix Calypso quartz vintage watch, rare model with a ship's wheel on dial, 95885, from the late 90's, sapphire crystal, 18K gold plated, complete with papersPart of the investments generated by the Calypso allowed for the creation of the Masterpiece collection in 2006, containing retrograde, split-second, column wheel, and skeletonized watches: Retrograde Calendrer MP7068 Shop the Maurice Lacroix Masterpiece Retrograde Calendrier MP7068 | Chrono24 MP7128-SS001-320 A picture containing watch, black Description automatically generated Le Chronographe Squelette In 2004 the brand signed a sponsorship contract with Roger Federer. Maurice Lacroix and Roger Federer Set a New Course | Presseportal Roger Federer is the new ambassador for Maurice Lacroix | Presseportal In 2006 Maurice Lacroix launched its first in house movement, ML 106, with a Unitas base. A few of the current production pieces with in-house movements: Masterpiece Chronograph Skeleton-45mm-mp6028-ss001-001-1 Maurice Lacroix - MASTERPIECE Chronograph Skeleton 45 мм MP6028-SS001-001-1 Masterpiece Skeleton-43mm-mp7228-ss001-000-1 Maurice Lacroix - MASTERPIECE Skeleton 43mm MP7228-SS001-000-1 Masterpiece Triple Retrograde-43mm-mp6538-ss001-310-1A picture containing watch Description automatically generated Masterpiece Gravity-43mm-mp6118-ss001-115-1A watch on a person's wrist Description automatically generated with medium confidenceAikon Master Grand Date-ai6118-ss00e-430-c A picture containing watch, chain Description automatically generatedA close-up of a watch Description automatically generated In 2016 they released the Aikon collection in quartz with the objective of it becoming the backbone of the brands sales. Aikon-quartzA couple of clocks on a wall Description automatically generated with medium confidence AIKON Quartz 35mm AIKON Chronograph 44mm Aikon Automatic A silver watch with a black face Description automatically generated with low confidence  Maurice Lacroix - AIKON Automatic 42 мм AI6008-SS002-430-1A watch on a wrist Description automatically generated with low confidenceA watch on a green surface Description automatically generated with medium confidenceAIKON Automatic 42mm Aikon Automatic Chronograph Sprint-ai6038-dlb01-330-4 AIKON Automatic Chronograph Sprint Maurice Lacroix Aikon Label Noir Limited Edition. A hand finished limited edition where they provided the raw materials and allowed the craftsman at Label Noir to run free with their own ideas.Maurice Lacroix Aikon Label Noir Limited Edition MAURICE LACROIX X LABEL NOIR AIKON | WatchMania Maurice Lacroix Aikon Urban Tribe was a collaboration with a goldsmith customer. SIMON NOGUEIRA X AIKON URBAN TRIBEA picture containing text, watch Description automatically generated SIMON NOGUEIRA X AIKON URBAN TRIBE Aikon Automatic Mercury-44mm-ai6088-ss002-030-1 AIKON Mercury AI6088-SS002-030-1 Discovering the Maurice Lacroix Aikon Mercury and Its Patented “Free-Hand” Display-https://www.youtube.com/watch?v=hsl11t GrXGU A picture containing text, gear, farm machine Description automatically generatedLast year we had the chance to get hands on with the Aikon Venturer-38mm-ai6057-ss00f-150-fA person wearing a watch Description automatically generated with medium confidence and the Aikon Venturer GMT-43mm-ai6158-ss002-130-1 A close up of a watch Description automatically generated with medium confidence Recent releases to check out: Aikon Automatic 39mm-ai6007-ss00f-630-d A picture containing green, watch Description automatically generated Aikon Automatic Skeleton 39mm-ai6007-ss002-030-1 A picture containing watch Description automatically generated AIKON Automatic Skeleton 39mm A picture containing watch Description automatically generatedTo celebrate the 20 years of the Pontos collection, the Maurice Lacroix Pontos Chronograph Monopusher was released. Maurice Lacroix Pontos Chronograph Monopusher Maurice Lacroix Pontos Chronograph Monopusher A picture containing watch Description automatically generated

Maurice Lacroix website – https://www.mauricelacroix.com/us_en/ 

Maurice Lacroix Instagram – https://www.instagram.com/mauricelacroix/ 

And even TikTok – https://www.tiktok.com/discover/mauricelacroix?lang=en 

Thank you for listening, have any ideas? Email us at info@scottishwatches.co.uk 

Now check out the shows we mentioned throughout the episode: Scottish Watches Podcast #193 : New Doxa Chronographs from The Blue Company and More 

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